Toyota Saatchi

In 2008, the global communications and advertising standout ‘Saatchi & Saatchi’ contracted Virtual Heroes to create an immersive marketing experience for the Toyota Matrix sport wagon.  Virtual Heroes created an application in which users could build a virtual car using available color choice and other fit/finish options.


Platform : PC-Microsoft Windows®
Mode : Single-Player
Published : 2008
Client : Saatchi & Saatchi